How to Add a Book Now Button to Instagram and Facebook

Your Next Booking Could Already Be Following You

One tap. No searching. No waiting for a reply. Adding a Book Now button to your Instagram business profile gives customers a direct route from your profile to making an appointment.

And if you’re an Ovatu customer, we’ll show you exactly how to set it up below.

Turn scrolling into bookings

See it. Love it. Book it. Think about how someone discovers your business on Instagram. They see a Reel they love. They visit your profile. They look through your work, check your location and decide they want an appointment. That's the moment you want to make booking as easy as possible. Without a clear booking option, they might send you a DM, search for your website, tell themselves they'll call tomorrow or simply keep scrolling.

With a Book Now button sitting right on your Instagram profile, you've given them an immediate next step.

Make the journey to booking shorter

Without direct booking, a customer journey could look like:

Instagram → Google → website → booking page → appointment

Or:

Instagram → DM → wait for reply → discuss availability → book

With a Book Now button: Instagram → Book Now → appointment

Let clients book when they're ready

Simple. Your clients don't only think about booking appointments during your opening hours. Someone could discover your business while scrolling Instagram at 10pm. They see a treatment they love, visit your profile and decide they want it. If they have to message you and wait until tomorrow, that moment can easily pass. Online booking means they can check your availability and make an appointment while they're thinking about it.

And you don't have to be there to make it happen.

Get more from the content you're already creating

You already put time into Instagram. Reels. Before-and-afters. Client transformations. New treatments. Last-minute availability. Behind-the-scenes content.

All of that content is helping potential clients discover your business and giving them reasons to choose you.

A Book Now button gives that attention somewhere to go.

Instead of:

View → Like → Scroll

you create the opportunity for:

View → Profile → Book

You're not necessarily creating more content, you're making the content you're already creating work harder.

Cut down on booking DMs

“Do you have anything available Saturday?”

“Can I book next week?”

“What times do you have?”

There's nothing wrong with clients messaging you, but arranging appointments through DMs can quickly turn into a lot of back-and-forth.

When clients can book online, they can see your available appointments and choose the time that works for them.

Less messaging for you. More flexibility for them. Ready to add yours?

How to add a Book Now button to Instagram with Ovatu

The good news is it only takes a few steps.

We've put together a simple step-by-step guide below to show you exactly how to connect your Ovatu online booking to your Instagram business profile.

1 - Open Integrations

In your Ovatu web app, go to: Accounts > Integrations

2 - Select Meta

Choose Meta (Facebook and Instagram) and click connect

3 - Connect facebook

Continue with the Facebook profile that managers your business page

4 - Review Permissions

Review what Ovatu can access and then click Next

5 - Confirm Settings

Check your business portfollio, Facebook page and Instagram profile, then Continue

6 - Link Accounts

Meta will then link your accounts, this can take a few moments.

7 - Finish Connection

When you see "You're all set", click Done

8 - Set up is now complete

Customers visiting your Instagram and Facebook profile will have a clear Book Now option, giving them a quick route from your social content to your online bookings.

That’s it, with your Book Now button connected, you’ve made it even easier for clients to act when they’re ready to book.

And if you need a hand getting set up, our friendly Customer Success team is always here to help hello@ovatu.com